Announcing our brand refresh!

If the last twenty years have taught us anything, it’s that the world can change rapidly. As business has changed with the times, so has All World. Since the introduction of our last logo in 2002, we’ve modernized and digitized to keep ourselves at the forefront of our customer’s needs and expectations. After a few visual tweaks to the logo every couple of years, we now feel that it is time to refresh our brand and upgrade our look in a manner more consistent with our company’s mission and values.

All World Machinery is proud to reveal our new logo and business identity. Use this logo breakdown as a guide to understanding how the All World represents a personalized and hassle-free experience to our customers across the globe:

  1. The circle and lines are representative of a spinning globe, signifying a fast-pace global environment. Within the globe, you can see 6 lines that represent our company values and how we utilize those values with work to global industry. The lines also double as screw threading, a visual representation of tooling, one of the most widely utilized components within manufacturing.
  2. A pronounced sans serif font personifies our bold commitments to the engineer and maintenance heroes that keep the manufacturing industry up and running.
  3. Loyal blue represents our integrity and understanding to bring our customers the right solution at the right price, right when they need it.
  4. Cool blue represents empathy and compassion for our customer’s problems and daily struggles.
  5. Incorporation of a conversation bubble signifying productive and honest communication with our customers.
  6. These six lines signify All World’s six core values, which guide our team to be supportive, transparent, respectful, innovative, dependable, and efficient. The lines can also double as screw threads.
  7. Another conversation bubble which represents the customer’s voice, which is foundational to our process.

Starting January 2021, you’ll soon see this new brand identity on our quotes and invoices, business cards, letterheads, emails, and recently updated eCommerce site. The site itself is another representation of our customer commitments with its rich content, clean layouts, and user-friendly navigation; all designed to better help our customers find the product or service they are looking for.

Contact us for more details or to share any feedback!